How Restaurants Can Increase Orders Using Instagram & Google Maps in 30 Days

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How Restaurants Can Increase Orders Using Instagram & Google Maps in 30 Days

Most restaurants fail online not because the food is bad — but because their digital presence is weak.

Customers today:

Search on Google Maps

Check Instagram

Look at photos, reels, and reviews

If your restaurant is invisible on these platforms, you lose customers daily.

This blog explains how restaurants can increase orders using Instagram and Google Maps in just 30 days.

Step 1: Optimize Google Maps Listing

Your Google Business Profile must be perfect.

Checklist:

Correct name, category, and address

High-quality food & interior photos

Updated menu

Business description with keywords

Regular posts

Reviews matter a lot. Restaurants with more reviews get more clicks and calls.

Step 2: Instagram as Your Visual Menu

Instagram is your digital showroom.

What to post:

Food reels

Chef specials

Customer reactions

Offers & combos

Behind-the-scenes content

Consistency is key. 1–2 reels per week is ideal.

Step 3: Local Instagram Ads

Run ads targeting:

People within 5–10 km

Food lovers

Working professionals

Ad goals:

Profile visits

WhatsApp clicks

Google Maps direction clicks

This directly increases walk-ins and orders.

Step 4: Promotions That Convert

Run limited-time offers:

Weekday discounts

Lunch combos

Family packs

Promote these via reels + ads.

Step 5: Track & Scale

Track:

Calls from Google Maps

Direction requests

Instagram DMs

Orders

Scale what works.

Step 5: Track, Improve, Repeat

Track:

DMs received
WhatsApp clicks
Ad cost per lead
Conversion rate

Improve content and ads weekly.

Conclusion

Instagram and Google Maps are the most powerful growth tools for restaurants today. When combined properly, they can dramatically increase orders, footfall, and brand visibility.

Neway Next Gen helps restaurants grow using Instagram, Google Maps, ads, and content. Get a free restaurant growth audit today.

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